ShortRunway.Co: merch for people surviving a startup, and the people surviving them

shortrunway.co pitch_deck_v12_USE_THIS_ONE 01/09

Inside jokes you can wear, gift, and occasionally light on fire.

See the first drop Or get notified when we open

Hands holding a lit Burn Rate candle with a red wax seal on its label

Release notes: v1.0

Three new features. Zero known bugs. (That's a lie. We're a startup.)

Heather navy tee embroidered with pre-revenue, post-coffee

SR-001Price at launch

Pre-revenue, post-coffee

Revenue pending. Coffee confirmed.

Fixed: people asking how the startup's going.

Opening soon on Etsy

Burn Rate candle with a red wax seal on its label

SR-017Price at launch

Burn Rate, seasonal edition

Notes of apple and anxiety.

New: a burn rate you can actually enjoy.

Opening soon on Etsy

Dark grey dad hat embroidered with ONE OF MANY HATS.

SR-018Price at launch

One of many hats.

One size fits every job title.

Improved: support for up to 14 simultaneous job titles.

Opening soon on EtsyExpense it

Pick your plan.

Simple pricing. No seats, no annual contract, no sales call.

Free

Your inner monologue,kept to yourself.

Unlimited overthinking
Zero embroidery
Available at 2 a.m.

You already have this

Pro

The same thoughts,now embroidered.

Price at launch

One tee, hat, or candle
Made to order, one at a time
Says it so you don't have to

See the first drop

Enterprise

Forty of them,for the whole cohort.

Let's talk

Bulk orders for teams and cohorts
Expense it
Procurement-friendly (we hope)

Ask about bulk orders

Your burn rate, by the candle.

Our Burn Rate candle lasts about 55 hours. Pick a stage to see what a typical startup spends while one is lit.

Illustrative monthly burns, not real data. Your mileage (and runway) may vary.

$3,390burned per candle

At about $45,000 a month, a seed-stage startup burns $62 an hour, around the clock.

Classic seed stage. The candle understands.

Light one responsibly

Traction

Units sold: 0Pre-revenue. Post-coffee.
Runway: 18 mo.Ish.
Pivots this week: 2It's only Tuesday.

Total addressable market: the founder, the team, the accelerator, and the family group chat.

Founders

For the days when you either laugh or cry. Laughing is cheaper.

Founding teams

For early hires wearing every hat except the founder's.

Accelerators

Buying for a whole cohort? Ask about bulk orders.

Friends and family

Not sure what your founder actually does? That's half the joke.

Megan Brittain Adams, founder of ShortRunway.Co, smiling in a cream blazer — Megan Brittain Adams

One serial founder and her salty crew of AI agents

Every slogan here started as something she said out loud at a startup and immediately regretted. Now there's merch.

Dashleigh	Chief of staff
Trendolyn	Trends
Draftholomew	Posts
Listopher	Listings
Kernathan	Design
Trademarcus	Legal-ish
Pingrid	Inbox
Ledgerald	Every dime

Questions nobody asked.

Is this a real company?

We have a domain, a logo, and a dashboard. That's more than most seed decks can say.

Do you actually ship?

Unlike our roadmap, yes. Everything is made to order, then shipped. Times are on each Etsy listing.

Can I return it?

Returns and exchanges follow the policy on each Etsy listing. Pivots, however, are final.

Do you do bulk orders?

Yes. Tick the team box below and we'll be in touch. Then expense it.

Is it a good gift?

It's a better gift than "so, how's the startup going?"

Who's behind this?

One serial founder and her salty crew of AI agents. See slide 07.

Merch for people surviving a startup,and the people surviving them.Merch for people surviving a startup,and the people surviving them.